Healthy eating campaign criticised
New Government Change4Life scheme accused of promoting packet foods and "big business".
A new Government campaign to promote healthy eating has come under fire for promoting packet foods and “big business”.
The Change 4 Life campaign is backed by chef Ainsley Harriott and supermarkets Asda, the Co-op and Aldi. Its website features recipes for a range of 'Supermeals', including one for cauliflower cheese that recommends using a packet cheese sauce as an ingredient.
The sauce reportedly contains additives used in processed foods and has a high salt content.
Other recipes include chilli con carne, pasta with tomato sauce and chicken noodle soup.
The three supermarkets involved in the campaign will all be selling healthier foods at reduced prices. And Ainsley Harriott has created a cookbook that features a host of healthier dishes that can be put together for less than a fiver.
Four million recipe leaflets will also be sent out to people who’ve registered on the campaign website.
But Shadow Public Health Minister Diane Abbott said the campaign is “just a glorified advertisement for big business”. She also tweeted: “Not criticising Ainsley Harriott who is a great guy. Criticising government's public health strategy.”
What do you think of the campaign? Is it a good idea? Share your thoughts in the Comments box below.
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