Before the days of social media, influencers, and celebrity endorsements, many brands relied on mascots to do their bidding – either on TV or in printed ads. From a tiger that's been a part of our breakfasts since the 1950s to a burger-lovin' clown, we take a look at the most popular and long-standing fictional food mascots and how they've changed throughout the years. Still waving the flag for their brands, these are some of the most influential food faces of all time.

Click or scroll through our gallery to discover the greatest food mascots of all time – counting down to the most iconic of all. 

Our ranking is based on the impact and popularity of each mascot, taking into account influence, longevity and the reaction to the mascots over time. The list is unavoidably subjective.