With so many products competing for shelf space at the grocery store, some food brands struggle to survive – in fact, many of them are lucky to last a year. But when the public takes a brand into its heart, the possibilities are endless. Here, we look at the US food giants that have managed to stay afloat (and adored by shoppers) for record lengths of time.

Click or scroll through our gallery to discover the brands that have been filling bellies for generations – counting down to the oldest of them all.