Chain was founded by chef Tim Hollingsworth and actor B.J. Novak, star of NBC’s The Office, whose involvement in the venture has attracted the patronage of Hollywood stars including Mindy Kaling, Chrissy Teigen, and Andy Cohen. Menu items have included riffs on Taco Bell’s Crunchwrap Supreme, Chili’s Southwest egg rolls, and Outback Steakhouse’s iconic Bloomin’Onion. They're certainly onto something – at one point, Chain had a 25,000-strong waiting list. At the founders' connected venture, ChainFest, staged over three days in December 2023 at LA’s Nya Studios, diners feasted on dishes inspired by Pizza Hut, Red Robin, and Jack in the Box.