When EZ Squirt Ketchup arrived on shelves in 2000, it was one of the biggest food crazes of the decade, with more than 25 million bottles of multi-coloured sauce sold. The crazy hues (green, pink, purple, orange and teal) were a novelty, adding heaps of extra fun to daily mealtimes. But by 2006, parents were becoming more cautious about artificial food colourings, the USP was wearing off and the line discontinued. Personally, we always preferred the original.
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