Launched in 1963, Zoom capitalised on the popularity of TV shows Thunderbirds and Fireball XL5. Shaped like a rocket, Zoom was primarily targeted at boys, with Lyons Maid launching the apparently more feminine Fab lollies around the same time. Using Thunderbirds' Lady Penelope, who often used the phrase 'F.A.B.', and her butler Parker to promote the lollies, both were an instant hit. Fab is still going strong to this day, and while there are many rocket lollies on the market, the original and the best Zoom has been discontinued.