John Cadbury could never have known that his humble grocer’s shop, opened in 1824 in Birmingham, England, would grow into the world’s most recognisable chocolate brand, adored for its vast and tempting selection of chocolatey delights. From classic creations loved the world over to country-specific treats, we’ve put together a list of the best Cadbury products of all time.
Click or scroll through our gallery to discover our ranking of the most beloved Cadbury products in the world – did your favourite make the list?
Hailing from New Zealand, the Perky Nana is one of Cadbury’s most unusual creations. It’s a banana-flavoured chew bar with a delicate milk chocolate coating – and to say it receives mixed reviews would be an understatement. While the eye-catching packaging, complete with a palm tree and monkey, is undoubtedly fun, some people say the taste (and yellow colour) of the bar's filling is overly artificial.
Can you remember this chewy favourite? Consisting of crispy rice, peanuts, caramel and nougat, all finished with a milk chocolate outer layer, the Sweet Marie was a popular choice for those who grew up in Canada. It was originally introduced in 1931 and managed to stand the test of time for over eighty years – that is, until Cadbury withdrew it from production in 2013.
Totally tempting, the 5 Star features a delicate mix of sticky caramel and chewy nougat, all wrapped up in a milk chocolate coating. First released in India in 1969, the bar went on to be sold in multiple countries, including Brazil, Malaysia, South Africa and the Philippines. In 2019, it was released as a limited-edition product in the UK; however, it didn’t prove as popular as Cadbury’s other offerings.
Cadbury may be best known for its Dairy Milk bars, but that didn’t stop the global brand from jumping on the plant-based chocolate bandwagon in 2021. Available in the UK, the Plant Bar initially launched in two flavours: Smooth Chocolate, and Smooth Chocolate with Salted Caramel Pieces. The bars swapped out milk for almond paste, creating a vegan alternative to the brand's creamy dairy varieties.
As the name suggests, this chocolate treat has a rosy hue – and, according to its many fans, it's all part of its charm. An Australian invention, this Cadbury product has a pink marshmallow and caramel centre, and a smooth milk chocolate coating. It’s sticky and sweet, and it melts in your mouth. The Pinky pops up in other countries from time to time, and you can find it in certain speciality stores around the globe.
A 1990s favourite, the Top Deck is made up of two creamy layers of chocolatey goodness: milk chocolate on the bottom, and white chocolate on the top. It was introduced in the UK in 1993, but it was taken off supermarket shelves a just decade later (though it's returned as a limited-edition product a few times since then). It’s available permanently in some countries, including Australia and South Africa.
Introduced in the UK during the 1950s – and incredibly popular in Canada, too – this rectangular product featured a smooth hazelnut cream and wafer centre, and a milk chocolate exterior. It was named for its six snappable fingers, similar to those of a KitKat. It was eventually discontinued in the early 2000s.
Why choose between white, milk and dark chocolate when you can have all three? Cadbury’s Tres Sueños bar layers the three styles together and is finished with a dulce de leche centre. Creamy and indulgent, this mouthwatering product – whose packaging features the Cadbury brand’s signature purple colour – is exclusively available in Argentina.
Combining a classic mix of chewy caramel, puffed rice cereal, chunky peanuts and (in some countries) raisins, all inside a milk chocolate casing, the Picnic is one of Cadbury’s most beloved bars. It was introduced in Australia in the 1950s and has appeared in various limited-edition flavours over the years – including Picnic Honeycomb and Picnic Rocky Road.
Vanilla wafers, chunky peanuts and crispy rice puffs – all swaddled with gooey caramel – form the centre of this delectable milk chocolate treat. Mr. Big was invented at one of Cadbury’s Canadian factories in the late 1970s. In 1995, it entered the US market with a catchy campaign featuring basketball player Shaquille O’Neal. These days, you can find it across Canada and the US, and in some European countries, too.
This chewy bar, which was introduced as Milk Fudge in 1948, is one of Cadbury’s silent champions. It couldn't be simpler – to make it, sticky fudge is draped in a smooth milk chocolate coating – but this classic treat still has legions of fans today. Miniature versions can be found inside tubs of Cadbury Heroes, and they're instantly recognisable thanks to their iconic orange and purple packaging.
Introduced to the UK market in the 1980s, the Spira quickly gained a loyal following thanks to its distinctive spiral shape and snappable texture. The packet featured two twirled bars, and a hollow tube ran through each one – a bit like a drinking straw. The Spira was eventually withdrawn from production in 2005 and, despite the fact that many fans still call for its return, it hasn't made a comeback since.
Timeless treats with soft toffee centres and milk chocolate casings, Cadbury Eclairs are a deliciously nostalgic choice. The bite-size sweets were introduced in the 1970s and have since become popular across the globe; today, they're available in many countries, including Australia, India, South Africa and the UK. Several new flavours have been released over the years, including orange, hazelnut and coffee varieties.
A popular lunchbox treat, the Time Out bar came complete with two wafer fingers covered in milk chocolate. It was launched in the UK and Ireland in 1992, then rolled out across Canada a decade later. Despite its popularity, the original two-bar Time Out was taken off supermarket shelves in 2016 and replaced with a single-bar version called the Time Out Wafer. A similar bar, known as the Twirl Breakaway, is available in Australia.
This chocolatey chew bar was first manufactured in South Africa in the early 1970s – and it remains a popular choice for those after a taste of nostalgia. It’s now available in multiple markets, but its contents vary from country to country. In Australia, the bar features layers of wafer and caramel wrapped in a chocolate coating, while the UK version has a sticky caramel centre and a milk chocolate exterior. Whichever version you try, it’s guaranteed to be delicious.
Gracing supermarket shelves since 1926, Fruit & Nut is a classic Cadbury product. This grown-up bar combines the brand’s signature Dairy Milk chocolate with a mixture of plump raisins and chunky almonds. While it’s not as popular as it once was, it’s still a firm favourite among the older generation.
The Crunchie, which hit UK shops in 1929, has come a long way since its humble beginnings. Armed with its shiny gold wrapper, this honeycomb-centred treat, finished with a silky milk chocolate coating, is now enjoyed across the globe, including in Australia, Canada, India and South Africa, as well as in many European countries. It’s irresistibly sweet and sticky – just proceed with caution, as the centre can be a little tough on the teeth.
Complete with a flaky centre and a smooth chocolate coating, the Twirl is the Flake’s more substantial relative. The bar was invented at a Cadbury factory in Dublin in the 1980s, and it quickly became popular. It was originally launched as a single-finger bar, but it was reintroduced two years later as the two-finger option we know and love today. A few variations have been released over the years, including a popular orange-flavoured version.
Perfect for lovers of chocolate and cake, Mini Rolls have been a cherished choice for over six decades. First produced in 1963, the snack-sized treats feature a moist chocolate sponge cake with a vanilla cream centre, all coated in Cadbury’s smooth milk chocolate. A few variations have come onto the scene in recent years, including caramel, orange, mint and raspberry Mini Rolls.
One of Cadbury’s oldest creations, Bournville chocolate is known for its rich flavour profile – making it the bar many people gravitate towards when baking. Named after the model village in Birmingham, England that was built for Cadbury workers, the first product released under the Bournville brand was Bournville Cocoa, which appeared on shelves in 1906. It proved so popular that a tasty bar version was unveiled two years later. Old Jamaica, a dark chocolate treat featuring raisins and a rum flavouring, has been discontinued and reintroduced multiple times since it debuted under the Bournville banner in 1970.
Whether presented to a loved one as a birthday gift, special-occasion treat or token of thanks, nothing quite beats a box of Milk Tray. Bundled up in the chocolatier’s signature purple packaging, Milk Tray launched in the UK in 1915, and its popularity hasn’t wavered since. Now available across the globe, the selection box houses a choice of chocolates, including favourites like the Salted Caramel Charm, Honey Crunch and Truffle Heart.
The Crispy Crunch – complete with its crisp peanut butter centre and hard chocolate exterior – has been lining Canadian supermarket shelves since 1930. The bar was originally produced by Canadian confectionery brand Neilson’s, but it was eventually sold to Cadbury in 1996. Though the bar has failed to make an impact in the US market, it’s still a firm favourite across Canada today.
A bar whose recipe has changed multiple times, the Boost was originally launched in 1985 with a coconut and caramel centre. Before long, a peanut style and a biscuit and caramel option were added to the range. By the 1990s, the original coconut-flavoured bar had been discontinued, and the peanut one was relaunched as the Starbar. Despite all these tweaks, the Boost remains a popular choice in many countries – including Australia and the Middle East, where it’s known as the Moro. In Ireland, it was previously known as the Moro too, until it was remarketed as the Boost in 2015.
Made up of two tasty layers of creamy nougat and crunchy cereal pieces, and finished with a milk chocolate coating, the Double Decker has been a snack-time favourite since it launched in 1976. Its marketing has always nodded to its name, with advertising campaigns centred around the double-decker buses you’d typically find in British towns and cities. Some fans say it’s even better when it's left in the freezer for an hour to allow the chewy centre to harden.
Rather confusingly, there are two Cadbury products named Caramilk – but the good news is that both are incredibly tasty. The Canadian version consists of milk chocolate, with a rich, sticky caramel filling. Exclusive to Canada, it was first introduced in 1968, and it continues to be many Canadians’ bar of choice. The other Caramilk – invented in Australia and available in Ireland, New Zealand and the UK – is a caramel-flavoured white chocolate bar that's great as a mid-afternoon pick-me-up.
The Boost's nutty sibling, the Starbar, has its own loyal fanbase. Milk chocolate is laced with crunchy peanuts and creamy caramel to create a tasty treat that’s hard to resist. The bar launched in 1976 and was renamed the Peanut Boost in 1989; however, its original name made a comeback just five years later. In Canada and Germany, the delicious morsel is sold as the Wunderbar.
The Cherry Ripe is Australia’s oldest and most beloved chocolate bar. The sweet treat's cherry and coconut filling is enrobed in a dark chocolate coating, which complements the fruity flavours perfectly. Introduced by MacRobertson’s in 1924, the bar is now firmly part of the Cadbury canon – and it comes in a few variations, including a double-dipped option and a smooth ice cream.
The chocolate giant took things up a notch when it released this caramel delight in the early 1970s. Formerly known as Cadbury’s Caramel, the Dairy Milk Caramel bar sees Dairy Milk chocolate stuffed with a rich, sticky caramel centre that oozes out with each bite. Several products have been launched under the Caramel umbrella, including doughnuts, ice cream and the Cadbury Caramel Egg, a caramel-centred riff on the Creme Egg.
Introduced to rival Mars Celebrations (released two years prior), Cadbury Heroes launched in 1999 – and they remain hugely popular today. Packaged inside a purple plastic or paper box, Heroes are miniature versions of the brand’s bestselling chocolate bars, and you can expect to find everything from Wispas and Double Deckers to Eclairs and Twirls in the mix. For many Brits, no Christmas is complete without a box.
Featuring a crunchy biscuit base coated in silky chocolate, Fingers are among Cadbury's tastiest treats. The confectionery company first unveiled a finger-style biscuit in 1897, but the delectable snack we adore today first landed on UK supermarket shelves in 1951. Fingers have since become a worldwide favourite, and trays regularly appear at children's birthday parties. An array of products has been added to the range, from White Fingers (made with white chocolate) to Mini Fingers (petite pieces sold in sharing packets).
Part of the Cadbury family since 1960, these bite-size chocolate treats are adored by children (and adults) of all ages. The sweet snacks were originally named Milk Chocolate Drops before being rebranded as Buttons. Giant Buttons, a larger version of the circular chocolates, first appeared in 1999. Further styles and flavours have since been launched, including delicious snack-sized packets of Buttons.
Wonderfully sticky and irresistibly sweet, the Curly Wurly is a nostalgic choice for those who grew up in Britain. Known for its distinctive woven shape, the bar features rich, chewy caramel encased in milk chocolate, which flakes away when you bite into it. The Curly Wurly was invented by chance when a Cadbury researcher began experimenting with the factory’s leftover toffee. The bar, first introduced in 1970, is now sold in many countries, including Australia, Canada and Germany.
Introduced to compete with Nestlé’s Aero, the Wispa launched in 1981, and some chocolate connoisseurs say it’s the tastier choice. Different from your average bar, it features a bubbly, aerated centre that proved so popular that devotees campaigned for its return – and succeeded – when Cadbury discontinued it in 2003. Limited-edition flavours and products have been introduced over the years, including the Wispa Orange and Wispa Ice Cream Bars.
Launched to rival British confectionery company Mackintosh’s Quality Street selection box, Cadbury Roses were unveiled in 1938. Each blue metal, paper or plastic box comes complete with nine chocolate varieties, including the Strawberry Dream, the Golden Barrel, the Tangy Orange Creme and the Signature Truffle. While some say the range’s name is a nod to Rose Brothers, the English company that first manufactured the wrappers, it was revealed in 2020 that they were, in fact, named after former company director Dorothy Cadbury’s favourite flowers.
Launched in Australia and New Zealand in 2001, the Dream was designed to be the creamy white chocolate cousin of Dairy Milk. Light and silky, with a melt-in-the-mouth texture, it was released in Canada and the UK in 2002; however, it's since been removed from UK markets, despite legions of fans calling for its return.
Cadbury’s crumbliest creation, the Flake, launched in the UK in 1920 and, over a century later, is enjoyed around the globe, including in Australia, Canada and the US. The bar was invented by accident, when factory workers noticed sheets of flaky chocolate were left at the bottom of Cadbury's ovens at the end of the day. While biting into a bar is a delicious experience, nothing quite beats enjoying a miniature Flake slotted into the top of an ice cream cone.
How much did a Freddo cost when you were growing up? This tasty treat, originally produced by Australian confectionery company McRobertson’s, was unveiled in 1930 and became an overnight success. Almost a century later, the amphibian-shaped chocolate bar remains a popular choice among children and adults around the globe. A few flavours and styles have been released over the years, including Australian favourite the Caramello Koala (previously known as the Caramello Bear).
One of Britain’s greatest chocolate innovations, the original Creme Egg was launched by UK-based chocolate brand Fry’s in 1963. The company was eventually sold to Cadbury, and the Creme Egg was relaunched by its new owner in 1971. It’s essentially an egg-shaped chocolate with a white and yellow fondant filling. Complete with its distinctive red, yellow and purple aluminium foil wrapper, the treat is a much-anticipated Easter indulgence for many.
Cadbury’s first egg-shaped products debuted all the way back in 1875, but its more successful – and more colourful – Mini Eggs were unveiled almost a century later, in 1967. These miniature treats feature a crispy, pastel-coloured sugar shell and a milk chocolate centre. As with most Cadbury products, many variations have launched over the years, including an equally delicious Mini Egg–studded chocolate bar.
Smooth, silky and unbelievably delicious, Dairy Milk was invented in 1905, and it continues to be the go-to chocolate choice for many around the world. In fact, it’s estimated that 350 million bars are sold worldwide annually. In the US, Dairy Milk is sold under licence by Hershey’s and has a slightly adapted recipe. While you can’t beat a square of the classic bar, the product comes in many forms these days, including Salted Caramel, Marvellous Creations and Oreo-stuffed styles.