From Coca-Cola’s bulbous bottle to Toblerone’s triangular sleeve, great packaging can turn everyday products into timeless icons. As well as serving the essential purpose of containing the food or drink, it can influence shoppers' purchases – and, in some cases, remains unchanged for decades. Here, we look at how some of the world's most famous food branding and packaging came about.

Click or scroll through our gallery to discover the amazing stories behind the world’s most iconic food packaging.