The name Coca-Cola was born out of two components of the drink: cocaine which was derived from the coca plant and caffeine from the kola nut (alliteration was deemed to be more marketable). The logo hasn’t changed much since 1886, aside from a few tweaks. The Spencerian font first used is still evident in today’s design – the most noticeable addition was the wavy underline in 1969. This advert was published in Family Circle magazine, in July 1953.