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The amazing rise of Lidl

A Lidl story, a big success
Where it all began
World War II
Rebuilding
Introducing Lidl
First store opening
A household name
Smaller range
Breaking Europe
Making the top five
A new approach
Pressure on profits
A quick exit
Happy shoppers
Non-branded products
Reaching out
Premium ranges
Bargain prices
Changing the supermarket game
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A Lidl story, a big success

Lidl has now overtaken Waitrose to become Britain’s seventh biggest supermarket chain. The German store now controls 5.2% of the UK grocery sector. That’s up from 4.5% last year and means it displaces Waitrose, which is unchanged on 5.1%. In this article, we chart the rapid rise of the discounter.
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Lauren Weymouth

22 August 2017

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