Staggeringly, this cereal has a higher sugar concentration than actual Chips Ahoy cookies. In fact, a 1.3oz (38g) bowl supplies 0.5oz (14g – around 3.5 tsp) sugar, and barely any fibre. You do get a third of your daily iron intake from a serving, but it would be much healthier to get that iron from lean meat, leafy greens or nuts instead.