The most popular cereals from the decade you were born
Cereal thrillers
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1940s: Cheerios
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1940s: Raisin Bran
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1940s: Rice Krispies
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1940s: Shreddies
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Launched in 1939 as Cubs, Shreddies got their better-known moniker two years later. Manufactured by Post in Canada and Nestlé in the UK, the latticed, wholegrain wheat squares have proved to be an enduring classic. Though the original flavour has since been joined by other varieties, including Banana Bread and Honey.
1940s: Sugar Crisp
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1950s: Corn Flakes
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1950s: Alpha-Bits
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1950s: Frosties
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1950s: Trix
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1960s: Cap’n Crunch
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Mascots appear to be the real secret to longevity in the cereal world. Cap’n Crunch, launched in 1963, is a case in point. This moustachioed naval captain has helped to launched versions of the colourful corn and oat cereal from the original, with a taste of brown sugar and butter, to berry-shaped pieces, peanut butter flavour and even cotton candy.
1960s: Cocoa Krispies
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1960s: Froot Loops
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1960s: Quisp
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1960s: Lucky Charms
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1970s: Alpen
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1970s: Granola
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1970s: Golden Grahams
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1970s: Cookie Crisp
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We were essentially given permission to eat cookies and milk for breakfast when Cookie Crisp cereal launched in 1977. The mini choc-chip circles are actually made with whole-grain and have added minerals and iron, but that doesn’t mean they haven’t been wolfed down happily by kids for generations.
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1970s: Count Chocula
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This sweet-on-the-inside bloodsucking vampire was one of the mascots for the Monsters range of scary cereals by General Mills. Others included Boo Berry, Franken Berry and Fruit Brute. Now, they spookily appear around Halloween each year, the only season they’re widely available.
1970s: Honey Nut Cheerios
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Invented in 1979, Honey Nut Cheerios were basically the delicious little Os made even more delicious with the addition of, well, honey and crushed nuts. They soared in popularity and quickly became the biggest-selling variety. Today, it’s the most popular cereal in the US.
1980s: Crunchy Nut Corn Flakes
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1980s: Special K
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1980s: Frosted Mini Wheats
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Although they made their US debut back in 1970, it was a decade later when these bite-sized cubes of shredded wheat hit shelves – and landed in bowls with a plink-plonk – in other countries, with much aplomb. In fact they are still satisfying morning appetites today. The dinky size made them more appetising, somehow, and also meant the milk soaked in quickly, making eating them a race against sogginess.
1980s: Cinnamon Toast Crunch
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1980s: Ready brek
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1990s: Rice Krispies Treats
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Rice Krispies came full circle when Kellogg’s launched this spin on the classic in 1993. The cereal king effectively took Rice Krispies Treats (also known as Squares in the UK) – a kids’ party favourite made with the puffed rice cereal, melted butter and marshmallows – broke them up and put them back in the box. Genius.
1990s: French Toast Crunch
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1990s: Oreo O’s
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2000s: Honey Bunches of Oats
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Post’s cutely named cereal debuted on shelves and in bowls in 1989 and has been one of the USA’s bestselling cereals since. In the Noughties it became the second-biggest seller, behind Honey Nut Cheerios, and people still can’t get enough of the sweet little clusters of oats.
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2000s: Good Friends
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2000s: Smorz
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Based on everyone’s favourite campfire treat, s’mores, Smorz (see what they did there?) launched in 2003 but was discontinued 10 years later. (Though there are constant calls to bring it back.) The little pockets are made up of Graham cracker cereal coated with chocolate and mixed up with marshmallows.
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