Greggs launch their controversial advent calendar

Is this the most controversial advent calendar yet?

This year (or at least this week) it’s all about Greggs-mas. The controversial advent calendar by the food-to-go retailer launches today and there are plenty of people who are not happy about it.

Contrary to what you’d expect, there isn’t a sausage roll or a Christmas sandwich hiding behind each door. Instead, there is a tear-off token that can be exchanged in-store for different treats, including flavoured lattes, mince pies and, of course, sausage rolls.

Taylor Herring/Greggs

Each calendar door also reveals a festive scene with a Greggs twist, and a particular image has sparked an uproar on social media. Last week Greggs was forced to apologise after many considered the swapping of baby Jesus for a sausage roll insensitive and disrespectful.

Greggs said in a statement: "We’re really sorry to have caused any offence, this was never our intention."

While many people saw the funny side of it...

I’m a Christian. I love Jesus. I’m not offended by a sausage roll. I save my offence for injustice, hate, exclusion, greed. #greggs

— Elaine Lindridge (@elainelindridge) 15 November 2017

#Greggs replacing Jesus with a sausage roll has got to be the best thing to happen in 2017 made me laugh out loud 😂

— Aaron Engedahl (@EngedahlA) 15 November 2017

...some took to social media to show their anger.

Fury as #Greggs' replaces 'Saviour' with savoury in #NATIVITY scene with Sausage roll. Only #Christianity could be mocked in this way. There would be an absolute outcry if a satire of any other Faith was printed as a advert gimmick in this way.Please respect all faiths equally!

— Michelle (@Michell15648645) 15 November 2017

Just telling my kids to boycott #Greggs. @GreggsOfficial

— Catholic State Crew (@LaCatholicState) 15 November 2017

Want to steer clear of the controversy altogether? Make these delicious wellington sausage rolls instead.